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The Automaster BMW Holds Ribbon Cutting for Newly Renovated Showroom
Jeff PierceVermont’s largest car dealership celebrates renovation and expansion of BMW showroom.
Shelburne, VT—The Automaster has completed the final details of their BMW showroom renovation and celebrated its completion with a ribbon cutting ceremony held on November 11, 2015.
Deconstruction began on November 24, 2014. The total renovation included stripping the existing building down to the structural steel and rebuilding a completely updated showroom, with an expansion of 980 square feet of new showroom space to the existing footprint. Construction of the new state-of-the-art facility was completed in June.
“The new BMW showroom features an open, airy and welcoming space for both our guests and our employees,” said Dale Fillion, General Manager of The Automaster. “The renovation included the addition of many new amenities, like the Isetta bar (a complimentary refreshment bar) and a lot of new, state-of-the-art technology, like the new iDisplay ,” Fillion noted.
The BMW iDisplay is a new, interactive display platform designed to allow guests, without or without the guidance of a BMW Genius, to learn about and explore the features of the new BMW i3 electric vehicle (EV). The platform even includes a fully functional charging station.
Bread Loaf Corporation of Middlebury, Vermont served as the architect and general contractor for the project.
About the Automaster
Founded by Jack DuBrul in 1968, The Automaster, Inc. is a family-owned and operated Mercedes-Benz, BMW, and Honda dealership located at 3328 Shelburne Road in Shelburne, Vermont. A part of The Automaster family, MINI of Burlington is a stand-alone dealership located at 74 Champlain Drive in Shelburne, Vermont. The company looks to create a sustainable legacy that redefines luxury within the industry, inspires passion and confidence among their customers, allows for professional growth and security for their employees, and to continually increase their involvement in the communities they serve.
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